OTAC owners and staff look forward to a December 18 grand opening of the OTAC Hub, part of a new health and wellness campus with a collection of dedicated studios that suit a range of needs.
The grand opening of Old Town Athletic Club’s new building, dubbed the OTAC Hub, is projected for Monday, December 18. For the health club’s members, some of whom have been patrons of OTAC since its 1996 inception, this and other changes to the campus mean exciting improvements to their fitness routines.
OTAC was founded by Kim and Mike Forsten and was originally called the Tone Zone. After two major relocations, the first to Keith Street in 1996 and then to the current site on Walker Drive in 2006, the business underwent another expansion in 2012. A second building called OTAC II was built to house the Parisi Speed School, Warrenton Yoga and Warrenton Pilates. The success of these programs plus growth in membership has prompted a new vision for the future of the club.
“This expansion is an expression of love and gratitude for our members,” says Kim. “It’s our way of thanking them for their patronage and investing in their health. We’re always trying to improve our services, and we’re excited to add value to their experience here.”
The OTAC Hub will turn Old Town Athletic Club into Old Town Athletic Campus, which will now have dedicated boutique-style exercise spaces for every age and fitness level. A complete in-house rebranding will also take place, transforming group fitness classes into OTAC Spark, small group training into OTAC Fury, semi-private training to OTAC Force, and one-on-one training to OTAC Focus. Childcare for children ages three months and up will be available in a larger space now with a covered outdoor play area, and members can also enjoy OTAC Fuel, a smoothie bar with café seating.
“The goal is to improve our members’ experience with a more focused approach to health,” says Kim. “Designated spaces and organized programming for Spark, Fury, Force, and Focus should help people of all ages, fitness levels and exercise styles achieve their goals while having fun in a beautiful facility.”
“This is my family’s dream,” says Mike, who is also the general superintendent of the building’s construction. “I’m glad I can do my part in making it happen for them and for the community.”
With these entities moving to the Hub, the space in the original OTAC I building will be redesigned to accommodate OTAC Iron and OTAC Divergent Baseball, the latter coming in 2018. Iron will be tailored to independent exercisers who want the best in strength and cardio options.
“We’ve partnered with some amazing companies to outfit OTAC Iron with brand new lifting and cardio equipment,” says Iron director Cole Forsten. “The weight room will be doubling in size and will include an outdoor work area, which is pretty exciting and novel.”
Over at OTAC II, Warrenton Yoga and Warrenton Pilates will become OTAC Breathe. Breathe members can take classes in yoga, Pilates, barre and Pitaiyo—a combination of yoga, Pilates and Tai Chi. Their membership will also include Spark and Iron.
The Parisi Speed School will continue to offer performance enhancement training for ages seven and up. The program will add new youth classes, strength classes and programming, and improved athlete evaluation and placement systems. Divergent Baseball, an athlete training program specifically for baseball players, will be headed up by Parisi programming director Chris Forsten in 2018.
“I’m excited to be involved in this expansion project because it paints a better future for all of us,” says Chris. “To me, it’s been a gift to be able to help build a foundation of health and wellness for young people in the community. I look forward to what lies ahead.”
Prices for memberships start as low as $39 per month. Now through December 15, new members who sign up can take advantage of a pre-sale for 15% off memberships to Iron, Spark, Force, Fury, Breathe and/or Parisi Speed School. To learn more about the campus expansion and membership options, call (540) 349-2791.
About Old Town Athletic Club: OTAC was founded in 1996 by Warrenton locals Kim and Mike Forsten. This inclusive, family-friendly health club focuses on the whole person at any age and any fitness level. Since its inception, OTAC’s offerings have grown to include: personal, small group, and semi-private training; a studio for group fitness classes and a group cycling studio; yoga and Pilates studios; and youth programs like the Parisi Speed School and Divergent Baseball. Members also enjoy clean, comfortable locker rooms with showers and saunas, free kid care for parents, free Wi-Fi, an organic coffee bar, a juice bar with all natural recovery and performance shakes and massage therapy. To learn more about OTAC or to inquire about member rates, visit www.otacfitness.com or call (540) 349-2791.